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SICKKIDS DIGITAL
This entire digital/social media campaign focused on 6 emotional stories of kids in medical need with before and after results from SickKids hospital. To help raise money for the charity, we created short documentary videos of the children that would pause halfway through and only unlocked after you donated.
One Show Gold - Film Innovation
One Show Merit - Interactive
One Show Merit - UX/UI
Cannes Merit Direct
Cannes Merit Direct
Cannes Merit Creative Data
Strategy Campaign of the Year
Strategy Awards Silver
CMA Gold - Pro Bono
CMA Gold - Digital
CMA Gold - Direct Engagement
CMA Gold - Innovative Media
CMA Gold - Integrated
Atomic Awards Gold - Digital Engagement
Atomic Awards Silver - Cause and Action
ADCC Silver
ADCC Merit
Marketing Awards Silver - Online
Marketing Awards Silver - Branded Content
Marketing Awards Bronze - Integrated
Young AACE Interactive Winner
Applied Arts Online Campaign - Interactive
Applied Arts Viral - Interactive
Applied Arts Charity - Interactive
Applied Arts Experimental - Interactive
Applied Arts Public Service - Advertising
Applied Arts Young Blood - Interactive
Applied Arts Young Blood Advertising - Series
Shoppers Innovation - Gold
Shoppers Innovation - Silver
Shoppers Innovation - Bronze
Promo Awards Gold - Digital
Promo Awards Gold - Cause
Promo Awards Silver - Innovation
MIA Gold - Best in Consumer Engagement
MIA Gold - Best in Websites and Microsites
MIA Gold - Best in Charities
Creativity Online Editor's Pick & Top 10
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